Midwest Rock Festival

State Fair Park Racetrack, West Allis, WI

July 25 to 27, 1969

SRC, who played two days, enjoyed good weather.

Photo by Dean Chapman

A major rock festival was held in the Milwaukee area 50 years ago; three weeks before Woodstock. Led Zeppelin and Blind Faith (with Eric Clapton & Steve Winwood) were headliners for 15 other incredible bands.

European Rock & Roll historians refer to it, yet it’s mostly forgotten locally. This website hopes to bring it some long overdue attention. We’ve compiled bootleg audio, videosphotos, posters & program, and press coverage for you to browse through so you hopefully get a feeling for the Festival and the Summer of ’69. A great place to start to learn about the history of the Festival is a great, recent article from The Milwaukee Journal Times.

We’d love to hear about your experiences from way back when, so please comment here to share your memories of this of this important moment in Milwaukee music history.

The Lineup

Friday, July 25

Led Zeppelin
Pacific Gas & Electric
First Edition (K. Rogers)
Buffy Sainte-Marie
The Shag

Saturday, July 26

Blind Faith
Delaney & Bonnie
Taste (R. Gallagher)
John Mayall
The Shag

Sunday, July 27

Johnny Winter
Joe Cocker
Zephyr (T. Bolin)
The Bob Seger System

The Litter
Jim Schwall Blues

(Jethro Tull and Jeff Beck did not perform due to rain related payment shortage)

Click or tap on the boxes below to see all of the great content we’ve put together for you. Thanks for visiting!